Category: Tips and Advice

It Takes Strategy to Navigate the PPC Maze

It Takes Strategy to Navigate the PPC Maze

Jeff Rasansky | July 2, 2010 | Comments (1)

Pay-per-click (PPC) advertising can be an attorney’s best friend – or worst enemy. One of the biggest deciding factors is strategy. How you develop your PPC campaign can determine whether it brings you clients or drains your budget.

If you’re stuck trying to write a PPC strategy, I recommend starting by answering the five W’s:

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Seriously, Everybody is Doing it. Social Media Tips for Lawyers

Seriously, Everybody is Doing it. Social Media Tips for Lawyers

Jeff Rasansky | June 23, 2010 | Comments (0)

As attorneys, we are always looking for new ways to reach potential clients, as well as others within our industry. Any lawyer that has spent anytime online knows how much social media has grown.

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The Solution to my Teen Driving Dilemma-The Safe Driving Contract

The Solution to my Teen Driving Dilemma-The Safe Driving Contract

Jeff Rasansky | May 25, 2010 | Comments (0)

Without a doubt, one of the most stressful times of my life was the moment I realized that my daughter would soon be a legal driver. Any parent that has the “joy” of raising a teenager (or several, like me) already knows what I am talking about. There are a ton of reasons why the prospect of your child being behind the wheel is so terrifying.

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Not All Attorneys are Created Equal- Tips for Choosing the Right Lawyer, FOR YOU

Not All Attorneys are Created Equal- Tips for Choosing the Right Lawyer, FOR YOU

Jeff Rasansky | February 25, 2010 | Comments (0)

Hiring a lawyer is not an easy task. For the majority of people, the need for a lawyer is unexpected. Often times the circumstances surrounding the hiring of a lawyer are traumatic for the family involved. In my more than 20 years in this profession, I have had to not only represent families, but often times console them as well. The importance of this client/attorney relationship during what is sure to be an emotionally charged period for the family cannot go unnoticed.

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