Category: Legal Briefs
Advocates NOT Ambulance Chasers
When a person is killed by a defective or dangerous product, or they lose a loved one because of another person’s negligence or malpractice, they come to a personal injury attorney. They come to us because they deserve to have somebody there to protect their rights – and that will not be the insurance company.
I can say this because I was on the other side. I used to defend the companies and insurance agencies that I now protect my clients from. The difference between now and then is that now I am on the right side of the fight, representing those who deserve a voice and an advocate for their rights.
Explosions and Dollar Signs
If you own a TV, drive down the highway or listen to the radio, you have more than likely come to the realization that tasteless attorney advertising is not only a reality but an epidemic. Almost anything is possible when it comes to attorney advertising and marketing.
It Takes Strategy to Navigate the PPC Maze
Pay-per-click (PPC) advertising can be an attorney’s best friend – or worst enemy. One of the biggest deciding factors is strategy. How you develop your PPC campaign can determine whether it brings you clients or drains your budget.
If you’re stuck trying to write a PPC strategy, I recommend starting by answering the five W’s: