Tag: "Marketing"
Don’t Take the Bait – Facebook Phishing Scams are on the Rise!
When logging into Facebook and checking in on your friends and family you become accustomed to going through a number of wall posts, shared links and direct messages. This is one of the aspects of Facebook that many of us love – the ability to keep in touch with a number of people in several different ways all in one place. And you want to think that everything you are clicking on is safe. Unfortunately, not everything on Facebook is safe and potentially dangerous scams are increasing on the world’s most popular site.
Think Before You Tweet!
As an attorney, I can’t stress enough the need for individuals to be extremely careful with what they are sharing online. Many of us have heard the horror stories of relationships and careers ending because of questionable status updates and Tweets. Add to that the obvious privacy concerns with sharing information online and common sense would say to keep as much of your private life just that, private.
Advocates NOT Ambulance Chasers
When a person is killed by a defective or dangerous product, or they lose a loved one because of another person’s negligence or malpractice, they come to a personal injury attorney. They come to us because they deserve to have somebody there to protect their rights – and that will not be the insurance company.
I can say this because I was on the other side. I used to defend the companies and insurance agencies that I now protect my clients from. The difference between now and then is that now I am on the right side of the fight, representing those who deserve a voice and an advocate for their rights.
Explosions and Dollar Signs
If you own a TV, drive down the highway or listen to the radio, you have more than likely come to the realization that tasteless attorney advertising is not only a reality but an epidemic. Almost anything is possible when it comes to attorney advertising and marketing.
It Takes Strategy to Navigate the PPC Maze
Pay-per-click (PPC) advertising can be an attorney’s best friend – or worst enemy. One of the biggest deciding factors is strategy. How you develop your PPC campaign can determine whether it brings you clients or drains your budget.
If you’re stuck trying to write a PPC strategy, I recommend starting by answering the five W’s:
Seriously, Everybody is Doing it. Social Media Tips for Lawyers
As attorneys, we are always looking for new ways to reach potential clients, as well as others within our industry. Any lawyer that has spent anytime online knows how much social media has grown.
